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Global Affairs Lab
Expanding the Reach of K-Food: A Bold Journey Toward 1.75 Billion New Consumers
What Seoul Food 2026 Revealed About the Future of Market Diversification K-Food has evolved beyond a passing trend to become a recognized part of global food culture. Last year, South Korea's K-Food exports—excluding seafood—surpassed USD 10.4 billion for the first time, marking a historic milestone. The Korean government has also designated K-Food as one of the country's 20 strategic export industries, underscoring its commitment to fostering long-term growth. Yet behind the
Jul 152 min read
Standing Alongside the Royalty of Pop: Why BTS is the Definitive Choice for the World Cup’s First-Ever Halftime Show
[Photo] Global Citizen (Global Citizen)
May 282 min read
The Global Triad: Unpacking the Triumph of Goals in the 2026 World Cup
The FIFA World Cup has always been more than just a football tournament; it is a cultural mirror reflecting global unity. However, the release of "Goals" the latest single from the Official FIFA World Cup 2026™ Album marks a historic paradigm shift in how we define "global music." By uniting LISA, Anitta, and Rema, the track does not me rely cross borders; it completely erases them. As an American who has spent years admiring the precision of Korean pop culture alongside glob
May 192 min read
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