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Global Affairs Lab
Why BTS Was Able to Return to the VMAs
BTS is back at the center of the global music conversation. After a four-year break from full-group activities, the group has returned with ARIRANG, and its track “SWIM” has been nominated for both Song of the Year and Best K-Pop at the 2026 MTV Video Music Awards. The Song of the Year nomination is especially significant because it places BTS in one of the VMAs’ most prominent categories, alongside the biggest names in global pop. Why BTS Was Able to Return to the VMAs The f
Aug 283 min read
Standing Alongside the Royalty of Pop: Why BTS is the Definitive Choice for the World Cup’s First-Ever Halftime Show
[Photo] Global Citizen (Global Citizen)
May 282 min read
The Global Triad: Unpacking the Triumph of Goals in the 2026 World Cup
The FIFA World Cup has always been more than just a football tournament; it is a cultural mirror reflecting global unity. However, the release of "Goals" the latest single from the Official FIFA World Cup 2026™ Album marks a historic paradigm shift in how we define "global music." By uniting LISA, Anitta, and Rema, the track does not me rely cross borders; it completely erases them. As an American who has spent years admiring the precision of Korean pop culture alongside glob
May 192 min read
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