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K-Beauty Is No Longer Just a Trend : It’s Changing How the World Sees Beauty
Photo credit: Olive Young If you’ve spent any time on TikTok or Instagram recently, you’ve probably seen the endless videos about glass skin routines, hydrating serums, and toner pads. But what’s happening right now isn't just a social media trend—it's a massive shift in the global beauty industry. The news that CJ Olive Young opened its first U.S. flagship store in Pasadena, California, followed rapidly by its second location at Westfield Century City in LA, marks a major
Jul 303 min read
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