Global Affairs Lab

How Korea Is Turning Traditional Textures into a New Global Dessert Experience The global popularity of Korean culture has long been associated with K-pop, television dramas, beauty products, and increasingly Korean cuisine. Yet another form of cultural influence is emerging from an unexpected place: the dessert counter. From the viral phenomenon of Dubai Chewy Cookies, commonly known as Dujjonku in Korea, to the premium glutinous rice cakes offered by brands such as Hanjeong